Nearly 78% of mobile searches that are done for local
service or product result in offline purchase, 46% of Google searches are done
for local product or service – hopefully, these statistics are enough to make
you perceive the importance of local SEO in the growth of any business that
offers service to local customers. With the extensive availability of internet
connection, people nowadays turn to Google for finding local business instead
of using old paper directories. Thus, it’s indispensable to acquire the top
ranks of local search engine result pages in order to reach to the local target
audience, drive more traffic towards the website and boost your online
visibility.
Observing this growing propensity of scouring search engine
for collecting info, review about a local business, Google now provide relevant
results based on the current location of the users. The following points will
enlighten you with some of the basic tips to optimize the presence of your
local business on the search result -
- With the dawn of mobile device, the number of searches performed through it has increased at a significant level, thus according to local SEO experts you must focus on developing responsive websites that are equally compatible to every screen size to reach maximum users through Smartphone platform.
- Optimizing the Meta tags of each web page implementing relevant keywords and core information about your business gives you a better a chance to rank in the SERPs organically.
- Make sure your business information like name, phone and address are listed appropriately and accurately throughout the web, claim your business profile on local business directories, Google Map listing and on important review sites relevant to the industry.
- Nearly 76% of local searches result in a phone call hence, it’s crucial to enlist correct phone number. Nothing could be worse than losing a potential customer just for having a wrong number embedded in the online business directory.
- Reviews are arguably one of the important Local SEO ranking factors, as people tend to believe the reviews they find on the internet just as a personal recommendation, hence you must focus on implementing tactical review acquisition strategies as well.
These are just the fundamental steps of Local SEO, being an
ever-evolving domain, it’s hard to stay conversant of the newly introduced
strategies and the learning curve is also low.
Besides Local SEO is an ongoing process and need continuous effort to
secure success.
Rely On Experts While
Leveraging Local SEO
Structuring and using customized Local SEO strategy relevant
to your business local SEO services in India can help your business generate more revenue; enhance online exposure
that consequently increase your website traffic exponentially. And as we
mentioned at the very beginning 78% of local searches end with offline purchase
thus Local SEO is equally important to increase the sales and visitors in your
physical store.
