Top 3 Local SEO Tips for Enhancing Business Reach

SEO is a method of enhancing the page rank of a website. Different types of SEO practices like semantic SEO, local SEO practices help executives to enhance the overall SEO score of a website. But when it comes to promoting a local business online, owners cannot underestimate the power of local search engine optimization techniques. The reason why local SEO techniques cannot be overlooked is that as per the recent survey, 34 percent of the PC users who surf the internet for searching a specific product online, finally ends up buying the product from a physical store, nearby.  The number gets even higher (up to 50 percent) when it comes to smartphone users. So entrepreneurs are suggested to hire dedicated SEO expert in India as well as in other countries of the world that offer local search engine marketing services. The readers may go through the following discussion to know about the top 3 local SEO tips. 

• List Your Business on Search Engine Business Portal:

Google My Business and Bing Places for Business are the two most popular search engine business portals. It is really important for the owners to list their businesses on these portals.

The listing process here is also very easier. Just add a business title, write a unique description, add the link to your website and upload some images of your products. And after that, your profile is ready to launch. To get the best localSEO services, you may hire SEO consultant with years of experience.

• List Your Website on Local Business Directories:

Angie's List, Yellow Pages, Merchant Circle these are the few popular business directories. Due to their high page rank and authenticity, whenever customers make a local search these directories get valuable preference and ensures the top result on search engine result page. So make sure your business is listed in all the authorized web directories. 

• Make Sure Your Potential Customers Have Full NAP Access:

NAP stands for:

1.              N - Name

2.              A - Address

3.              P - Phone Number

When listing your website (Business) on any directory or any portal, ensure the fact that you have inserted your NAP data correctly. After all, by using this data, your potential customer will find your business.

Summary:

So these are the top three local search engine optimization tips that you can follow for enhancing the performance of your business. These techniques are also more convenient and economical over traditional marketing techniques of hitting local customers. You can hire a localsearch engine optimization company for boosting your local search performance. If you want to drive the local web traffic, then invest in a dedicated SEO consultant that offers the best local SEO services. Time has come to sign off. Hope you have enjoyed reading the post. If you still have any question regarding the topic discussed today, feel free to use the comment box below.

A Study on Important Local Search Ranking Factors

Nearly 78% of mobile searches that are done for local service or product result in offline purchase, 46% of Google searches are done for local product or service – hopefully, these statistics are enough to make you perceive the importance of local SEO in the growth of any business that offers service to local customers. With the extensive availability of internet connection, people nowadays turn to Google for finding local business instead of using old paper directories. Thus, it’s indispensable to acquire the top ranks of local search engine result pages in order to reach to the local target audience, drive more traffic towards the website and boost your online visibility. 

Observing this growing propensity of scouring search engine for collecting info, review about a local business, Google now provide relevant results based on the current location of the users. The following points will enlighten you with some of the basic tips to optimize the presence of your local business on the search result -

• With the dawn of mobile device, the number of searches performed through it has increased at a significant level, thus according to local SEO experts you must focus on developing responsive websites that are equally compatible to every screen size to reach maximum users through Smartphone platform.
• Optimizing the Meta tags of each web page implementing relevant keywords and core information about your business gives you a better a chance to rank in the SERPs organically.  
•  Make sure your business information like name, phone and address are listed appropriately and accurately throughout the web, claim your business profile on local business directories, Google Map listing and on important review sites relevant to the industry.
• Nearly 76% of local searches result in a phone call hence, it’s crucial to enlist correct phone number. Nothing could be worse than losing a potential customer just for having a wrong number embedded in the online business directory.
• Reviews are arguably one of the important Local SEO ranking factors, as people tend to believe the reviews they find on the internet just as a personal recommendation, hence you must focus on implementing tactical review acquisition strategies as well. 

These are just the fundamental steps of Local SEO, being an ever-evolving domain, it’s hard to stay conversant of the newly introduced strategies and the learning curve is also low.  Besides Local SEO is an ongoing process and need continuous effort to secure success. 

Rely On Experts While Leveraging Local SEO

Structuring and using customized Local SEO strategy relevant to your business local SEO services in India can help your business generate more revenue; enhance online exposure that consequently increase your website traffic exponentially. And as we mentioned at the very beginning 78% of local searches end with offline purchase thus Local SEO is equally important to increase the sales and visitors in your physical store.